The concept of podcasting was originally conceived by the former MTV video jockey Adam Curry and software developer Dave Winer. Podcasting, originally called iPodder, was a software that enabled users to download internet radio shows to Mp3 devices like iPods. The term “podcasting” came from journalist Ben Hammersly who was attempting to combine the concepts of the software like blogging, independent media, amatuer radio into one term. It’s credibility was in its infancy. In other words, non existent. That was until a year later when larger companies started to recognize it’s potential. Apple was one of the first to pick up the software, allowing users to download podcasts on the newest version of iTunes.