video conferencing

Video conferencing has become so common that almost everyone in the country is familiar with some kind of conferencing software such as Zoom, Teams, or Facetime. It has become the new “norm” to now meet with your colleagues in a 2 dimensional world as it’s ideal for safety, and less so for communication purposes. Video conferencing cannot compete against face to face, but it does have it’s benefits, especially when the very best of the technology is used properly. 

Multimedia professionals agree, video conferencing can be enhanced by better tech, and especially better technique. You don’t have to spend a fortune to create a professional looking view of your living room, kitchen, bedroom, or office space. 

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voice over microphone

You can be driving down the highway with the radio blasting, sitting at home watching your favorite TV show, checking out groceries at the self checkout station, or even watching your kids play with their new Christmas toys. In every one of these scenarios, voice actors are impacting your life in some way. You hear voices come through your speakers so often that eventually, you stop paying attention to what’s behind the voice. You become desensitized to a man or woman in a studio actually recording that commercial you’re listening to or your favorite video game character shouting during a battle scene. 

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empty movie theater

The pandemic has radically changed everything about our lives. How we shop, how we eat, who we see, where we travel, and it continues to be unique in the way that it keeps rolling out surprises in the way it changes business.

In a radical move that angered struggling theater owners across the country, Warner Brothers made the decision to release the highly anticipated “Wonder Woman: 1984” on HBO Max the same day it was released in theaters. This decision was not only a shock to the movie industry, but it showed that the production studio giants are beginning to favor at home releases amid concerns of in person film viewings. 

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headphones-gaming

Ninja is one the biggest household names in gaming today, and with a massive following and a net worth of $25 million, you can see the lucrative potential of a career in gaming. 

Gaming has been around for over 30 years, but it’s popularity and integration into mainstream media has gained a very recent footing. Originally, it was the developers of games who made all of the money in the industry, but now gamers can make millions simply playing the games for a live audience. 

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Network Switch

The new Work From Home trend has shown us many ugly sides of our culture. One of them being inaccessibility to decent internet speeds. This comes from a number of factors, including lack of access to knowledge about the internet, cable companies taking advantage of desperate customers who are unsure of what plan to go with, and not knowing some simple tips and tricks for improving the quality of your internet. This blog contains some information that could help you up your internet game!

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satellite pirate radio

When most people think of the word “pirate” they think of bearded, dirty, rotten teeth, foul mouthed criminals. Others, especially those in radio, think of “freedom”. Pirates are notoriously associated with taking orders from no one, no government, and certainly not the FCC. 

Radio is regulated by the government agency, and therefore there are rules and regulations they must follow and adhere to to ensure they are not fined, or worse, lose their license. Every terrestrial radio station on your dial must be registered and licensed. Ever since the telecommunications act of 1996, any company can purchase multiple licenses/stations in the same market, therefore removing any competition. This created oversaturation in certain markets, and media giants like iHeart, Entercom, and Cumulus began buying up stations like hoarders. Although this allowed professionals in radio to begin working at various stations simultaneously, these titans in media began implementing new “Corporate” regulations that began transforming radio from a freeing and vocal artform for truth into a corporate office where even wearing the wrong kind of tie could get you into trouble. 

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Digital Media Laws

“What’s the Harm in playing a few seconds of this Justin Bieber song in my video?” “This isn’t radio, I can say whatever I want!” “Our show is so small, I’m sure HBO won’t come after us if we use this clip from Game of Thrones for the podcast”. Now more than ever, people are learning more about digital media. This has brought forth a new generation of aspiring creators. 

With this new surplus comes new questions. “What kind of songs can I use in my podcast?” “What is the difference between copyright and royalty free?” “Do the sites I post my content on own it, or is it mine completely?” The answer is rarely ever simple. As most people know, the law can be very gray at times, with a middle ground that many creators dance on and try to create a healthy balance. 

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e-learning digital media

Digital Media is becoming one of the most popular mediums for delivering content. With its capabilities, easy accessibility and developers becoming more and more keen on what users want out of their online platforms, it’s no surprise that digital media has many businesses re-thinking their marketing and training strategies. 

With that comes the “boom” of new positions available for multimedia specialists, more specifically for the new positions in E-Learning. Thousands of businesses across the country rely on digital media to increase employee engagement, not only in their everyday work life but also in training for new systems, technology, processes and HR related issues. 

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When it was announced that the Coronavirus had spread to the United States, thousands of companies around the country began planning alternatives to working from the office to keep employees safe. The main issue they ran into was that many employees didn’t have access to necessary technology for a workplace such as enhanced WiFi, powerful computers, acoustically treated space, HD/4K Webcams, and clear microphones.

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Social Media Mobile Apps

Over 95% of Americans have access to some kind of phone, and most of that percentage is in reference to smart phones. Humans always strive to make things better, especially technology. We want to make things more convenient, safer, faster, and more powerful. So to go from a large, heavy phone with a dial that is isolated to whatever room you’re in and can only call certain numbers to a device with more processing power than NASA computers in the 1970’s is a miracle of technology.

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